No more wasted ad spend. Location intelligence is precision marketing.
The Power of Location Intelligence.
Where Real Life Meets Real Intelligence
The Power of Location Intelligence
Precision Marketing, Relevant Messaging
Precision Marketing, Relevant Messaging
We use leading privacy-first location intelligence data to understand where people actually go and what drives them there.
- Understand customer movement, shopping patterns, and behavior
- Spot trends before they take hold
- Benchmark against competitors
- Turn date into high-precision marketing
- Scale faster, market smarter, and drive measurable results
Precision Marketing, Relevant Messaging
Precision Marketing, Relevant Messaging
Precision Marketing, Relevant Messaging
Location intelligence transforms traditional advertising from a "broad net" approach into a precision tool by layering geographic context over consumer behavior.
- No more guessing, no more wasted dollars on irrelevant advertising
- Identify high-value audiences and emerging markets
- Deliver marketing that’s relevant, timely, and effective
- Maximize ROI with smarter data, not bigger budgets
Why SWAi?
Precision Marketing, Relevant Messaging
Why SWAi?
When you have SWAi, you have intelligent influence — the art of moving people through understanding, not persuasion.
SWAi works directly with the creators and developers of the location intelligence platform powering our global insights. No middle-men, no inflated costs — just the most accurate, up-to-date intelligence available.
SWAi is proud to partner with world-leading data provider:
WORKING AS PART OF YOUR TEAM
We Don't Sell. We Consult.
When you partner with SWAi, you gain a trusted extension of your team.
Every recommendation, every campaign, every decision is guided by one principle: doing what’s right for long-term success. Our consultative approach builds trust, fuels collaboration, and creates lasting partnerships founded on mutual respect and transparency — because we believe in attracting like-minded people who value authenticity and results.
- Less guesswork. More growth. We turn data into direction and insight into action.
- Fewer wasted dollars. Greater impact. Our intelligence ensures every decision is purposeful and cost-effective.
- No hard sell. Just honest strategy. We believe truth builds trust — and trust builds results.
- A true partnership. We collaborate closely, adapt quickly, and celebrate your wins as our own.
Intelligence love stories
Client Love Story
For over three decades, Sandi Leonard has been a trusted partner in shaping and supporting our marketing strategies. With her expertise, insights, creativity and overall dedication to understanding our marketing & growth objectives she has become a true ambassador for our brand.
As a homebuilder and developer, our industry continues to evolve — and so do we. Shane Homes has always been focused on leading the market, and Sandi has played a critical role in helping us stay ahead while remaining true to who we are. Her strategic insight, experience, and deep understanding of our brand have helped us maintain strength in established communities while confidently expanding into new markets.
Sandi doesn’t just provide marketing guidance — she genuinely cares about our business. She takes the time to understand our vision, our customers, and the responsibility that comes with our brand. That level of commitment and perspective is rare, and it’s something we deeply value.
Shane Wenzel, President & C.E.O.
Shane Homes
Campaign Success Story
The Challenge:
Post-COVID, pet ownership surged, but many new owners found themselves cramped in homes that no longer fit their lifestyle. A leading homebuilder needed to promote a new pet-friendly condo project, but traditional digital ads were proving too broad and expensive to reach this specific niche.
The Solution:
They pivoted to a hyper-focused approach; using real-life behaviour for a smart location intelligence strategy. Instead of targeting "interests" online, they mapped out high-intent, real-world locations. By identifying mobile devices at dog parks, specialty pet retailers, and local vet clinics, the campaign built a custom audience of active pet owners. These individuals were then served highly relevant, targeted ads highlighting the development’s "pet-first" amenities, such as large balconies and easy access to paths and green spaces.
The Impact:
- Precision Targeting: Reached pet-owning buyers who were physically outgrowing their current spaces.
- Cost Efficiency: Eliminated wasted spend on non-pet owners, leading to reduced costs-per-lead.
- Faster Sales: The development reached its sales milestones ahead of schedule, creating a vibrant, pet-loving community.
THE STRENGTH OF swai
Founder & Principal
Sandi Leonard
Sandi brings more than three decades of leadership in marketing and advertising, informed by a lifelong exposure to entrepreneurship and business building. Raised in a family of founders and developers—her paternal grandfather a grocery chain pioneer and her maternal grandfather a home builder who helped shape a northern Alberta community—Sandi developed an early understanding of what it takes to build organizations that last.
With over 35 years of experience, Sandi has established a career distinguished by strategic rigor, creative excellence, and disciplined execution. She has repeatedly been asked to lead teams and guide organizations, valued for her ability to assess complex challenges, develop clear direction, and align people and strategy toward measurable outcomes.
A strategic and highly creative thinker, Sandi excels at translating emerging advertising technologies and market complexity into decisive, effective marketing strategies. She ensures innovation is purposeful—applied only where it delivers clear business value—resulting in marketing programs that are both compelling and commercially sound.
Sandi’s client relationships are built on credibility,
transparency, and performance. Many organizations have partnered with her for years—often decades—because her work consistently contributes to business growth and long-term market strength.
V.P. of Marketing & Operations
Kelly Kangles
Kelly brings a powerhouse of experience to SWAi, rooted in a career that spans corporate retail marketing, media sales, and the multifaceted world of family entrepreneurship.
Having been deeply involved in the mechanics of a family-owned business, she possesses a first-hand understanding of what it truly takes to drive growth and sustain success as an entrepreneur.
Kelly specializes in digging past the surface to identify a business’s core pain points, translating those insights into creative marketing strategies that resonate with consumers. Her unique blend of corporate discipline and entrepreneurial grit makes her a knowledgeable and relatable partner for business leaders who need practical, results-driven marketing help from someone who understands their perspective.
Kelly embraces an active lifestyle in the stunning foothills of the Rockies alongside her husband and two teenage sons. A true hockey family, she spends plenty of time at the rink—both as a dedicated hockey mom and a player herself. To stay balanced, she complements her love for the mountains with annual summers spent in Greece, a cherished tradition rooted in her husband’s heritage that keeps her inspired and energized for the year ahead.
Contact Us
Let's Get Started
Take the first step to understand the real-life behaviour and and track real-world outcomes to market smarter.
Send us a message, and we will get back to you soon.
Sandi Leonard Founder & Principal sandi@swai.ca Kelly Kangles V.P of Marketing & Operations kelly@swai.ca
